Of the 94,000 albums released last year how does one rise above the clutter of the thousands of other releases? Just because you can easily record and release your music with a click of a mouse, doesn't mean you should. Is DIY the answer? DIY is not DTF, and DIY has its limitations.
DIY – or ‘do it yourself’ marketing for the uninitiated – was widely viewed as an early startup approach during the sessions. ReverbNation CEO Mike Doernberg called pure DIY “crap,” though at the earliest stages it can help an artist get some initial traction. “The DIY problem is that people think it’s DIY for life – it’s not… you cannot do it yourself,” said Steven Van Zandt. “All the best records ever made were made by an army of people.”
By contrast, DTF, or direct-to-fan, is highly related but ultimately something different. The marketing team surrounding Radiohead, Trent Reznor or Arcade Fire, for example, is going direct-to-fan. But "they" are not doing it by themselves.
DIY – or ‘do it yourself’ marketing for the uninitiated – was widely viewed as an early startup approach during the sessions. ReverbNation CEO Mike Doernberg called pure DIY “crap,” though at the earliest stages it can help an artist get some initial traction. “The DIY problem is that people think it’s DIY for life – it’s not… you cannot do it yourself,” said Steven Van Zandt. “All the best records ever made were made by an army of people.”
By contrast, DTF, or direct-to-fan, is highly related but ultimately something different. The marketing team surrounding Radiohead, Trent Reznor or Arcade Fire, for example, is going direct-to-fan. But "they" are not doing it by themselves.
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