We all know that SXSW is one of the most important conferences in the music industry. With over 12,000 annual registrants and the highest revenue-producing event for Austin's economy, it's clear that those who are serious about their music careers are making the trek to Texas every March. What was once a regional artist showcase has now become a platform for musicians, filmmakers, tech start-ups and even corporate brands to make some noise and reach key influencers across industries and the media.
But has anyone stopped to think if it's all really worth it?
But has anyone stopped to think if it's all really worth it?
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