Facebook recently released a lengthy, detailed guide for building a serious band page. This 40-page guide (embedded below) includes everything from the best top-level approach to debugging details. And, in between, tips on driving better traffic and engagement, managing logins, setting up analytics, and choosing plugins. It's the "Musician's Playbook," and it's a serious guide for building something directly and independently.
:: Your song is not a business plan & DIY can quickly lead to WTF!
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